Beaten to death wanting to watch world cup soccer instead of gospel show


Makoeya, who was 61, had his remote control confiscated by his wife, who insisted that she and the children wanted to watch a gospel show at that time.

Furious, Makoeya attempted several times to take back the remote but failed. At which point he then stood up and changed channels by hand, switching to the Germany/Australia match, to the chagrin of his wife, 32-year old son and 23-year old daughter.

They pounced on him and assaulted him viciously before the son threw him against the wall.

South African police believe that he bashed his head against the wall and fell down unconscious, at which point the family then called the police and an ambulance. By the time the medics arrived, however, the 61 year old was dead.

His 68-year old wife and the 32-year old son are still behind bars, while the daughter has been given bail.

World Cup fever has gripped Southern Africa to alarming levels. Through the night, all over Harare, for instance, one can hear the melodious trumpeting of the Vuvuzela (a plastic horn) being blown by fans watching games on television in their homes, trying desperately to recreate the atmosphere of being right there in the stadium.

So bad has the blowing of horns become that the main South South African Sunday paper, the Sunday Times, for instance, reported this last Sunday that a woman ruptured her throat in a Vuvuzela-blowing contest in that country. She claims she is healing well.

World Cup tickets were being sold at exorbitant prizes in Zimbabwe and only the elite and well-heeled have managed to make it down south to watch some matches live.

What’s more, although it is clear that Zimbabwe does not register at all on the radar of World Cup fans in South Africa, Zimbabwean companies have been attempting to cash in on the fever, holding World Cup promotions and so on.

The brain drain that has bedeviled the country, however, means that there are very few savvy marketers left in the country. This is seen in the amateurish attempts by most of these Zimbabwean companies, trying to jump on the latest bandwagon.

They are advertising on Zimbabwe television and in Zimbabwe newspapers, although common marketing sense would tell them to advertise in the South African papers instead.

But, it must be said also that the owners of the businesses in Zimbabwe itself also contribute to this, as they still retain the hyperinflation mentality of having a captive market that has no choice. So, instead of investing in their marketing efforts, they scrimp on expenditure and still expect that a First World audience currently in South Africa will be attracted by their sub-standard and cheapskate efforts!!!

In any case, we have a couple of weeks before the World Cup ends, and when it does, that is actually the time when people will be looking to see what else they can do around South Africa or neighbouring countries like Zimbabwe.

Right now, as evidenced by the death of the Limpopo man, all attention is focused on the game itself and the matches. Someone who would have traveled from Europe or the Americas to watch soccer in South Africa is obviously an ardent fan, who is unlikely to turn his or her attention away from the beautiful game until after the World Cup ends. By then, of course, the cheapskates would have exhausted the few thousand dollars they would have put aside for their "promotions"!!

One thing that is noticeable right now is how, when the countries in soccer are playing, Zimbabwean streets are close to deserted. You see very little pedestrian traffic, although vehicles continue moving as though nothing was going on.

The news of Makoeya’s death has predictably made headlines all over the world, since the world media was on edge already, waiting for the notoriously violent South Africa to put on a show of its true violent character during this tournament.

I am sure we will hear more of violence before the tournament ends.